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From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces. In the digital age, a nonstop procession of "thumbs up" and "likes" is helping dictate our choices. Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer complex and fascinating questions, in an intellectual journey that helps us better understand how we perceive, judge, and appreciate the world around us.